People who take more small, risk-free or low-risk steps are more likely to take action further on. So, encouraging email replies is a great cost effective way to build up your know-like-trust factor.
Free tools that do a decent job at headline analysis are rare. But Coschedule’s Headline Analyzer is quite good. Simply plug in your headline idea and Coschedule’s Headline Analyzer will give you a score like “74”. And they’ll also tell you what you’re rocking and where you can improve.
Do you catch yourself apologising every time you write a newsletter: “I’m sorry, it’s been ages since I last wrote to you…”? Life happens, even to the best of us. But there are a few really simple things you can do to help you get into the newsletter groove. None of these tips are rocket science, but I hope they inspire you to rock your newsletter regularly!
Here are my top reasons why you should embrace using content blocks when crafting HTML newsletters. They include important things like mobile responsiveness, but there are others!
While I think it’s important to personalise newsletters and bulk emails used in email marketing, please don’t make it hard for people to unsubscribe in the process. A short rant.
Here are my 3 top tips for improving your call to action in your newsletter. It’s not rocket surgery, but sometimes you can get lost focusing on other things.