When opt-ins really annoy me

To paraphrase Kant very liberally:

Always treat people as people, never as cash bags to shove into a sales funnel.*

Opt-ins are important. They are a way of exchanging something for someone’s email address and permission to contact them.

Finding your opt-in sweet spot

Finding the balance with an opt-in is important. You want something that’s valuable for your subscribers, establishes you and who you are, and gives them a bit of a taste for what you do. You’re building a rapport with them.