If you don’t love talking to your list regularly, then you want to make it as easy on yourself as possible. Yes, of course you can just send out your blog post to your list. There will be many people who are happy to just grab your post without having to remember to go to your blog.
But is that the purpose of your list? Is that how you want to serve them?
It’s a present – delivered each week
Your newsletter is a lovely little gift people receive each week/fortnight. What do you put in it?
How do you wrap it?
What is the experience like for the person receiving it? Do you want the experience to feel personal? To feel glossy? Hand made? Sleek?
Have a think about it. If you want it to feel like a personal letter, maybe sit down with a nice pen and some gorgeous thick paper and draft it that way first.
Repurposing with heart
Content marketing can be tough. There’s a lot of pressure to be constantly churning out new bits of content, and the slog can be exhausting.
There’s a balancing act to be done: serving our community in their various locations and not putting too much stress on ourselves or creating a wildly inconsistent message.
Sure you could just reuse your blog post as your newsletter, for example. But, if you’re anything like me, you might ask yourself: “is that really serving my list in the best way? Are those people getting value? Or am I just making it easier on myself?
Here are 3 things that you can do to make repurposing for your newsletter less of a headache.
Create a content library
A content library is just a place where all of your content is stored. You may also use a spreadsheet as a kind of database to help you keep track of everything. A content library will make finding stuff to repurpose a whole lot easier.
Read about how to create a content library in Google Drive here.
Switch forms (the old switch-a-roo)
It’s unlikely that all of your audience prefers to read. Some might prefer to watch. Or see. Or listen. So, if you’ve got a blog post, can you turn it into a video? An infographic?
Examples:
- Write an article based on a video you made
- Create an infographic based on a question you answered
- Take a blog post and turn it into a video
Put your list FIRST
Try creating for them first and then repurposing that content later.
Your list members are special. So, if you’re just finding ways to ship out old information to them, they might not feel so special. They might feel like a bit of an afterthought. Try is writing articles specifically for your list – or special videos. After they get the information first, then consider repurposing the content in your blog.
