I’m a little bit of an environmentalist. I like to recycle. I try to eat foods that have a lower impact on the environment. I happily wear hemp clothing.
But I’ve noticed that I can be a little bit… wasteful with my content. I’ll write something for my blog and then never use it again. Same with my newsletter and with my Facebook posts. While I’m definitely producing helpful content on those platforms, it’s not very efficient. So, I’ve been trying to “clean up” my act a little bit, because while I’m not sure it’s going to have much of an impact on the planet, it’s probably going to have an impact on me and my content delivering abilities.
Create a system to reuse your content
Reusing content becomes much easier if there’s a system around it.
If you create content for multiple platforms – e.g. blog, newsletter, Facebook, podcast – etc. Work out some flows for how you’re going to reuse your content.
Newsletter -> blog -> Facebook posts
You create an original piece of work for your subscribers so they get something juicy. A week later, you publish it on your blog for everyone. Then, not only do you share the blog post via Facebook, you might create a few image quotes taken from what you wrote in your original piece.
Blog -> podcast -> newsletter -> Facebook posts
This gives you a “home-base” for your content and the channels to which it gets distributed afterward.
Create a workflow for reusing
If you normally sit down, write a blog post or two and then get up and forget all about reusing it (*cough* me *cough*), then building the reusing into your workflow can totally help with this.
So, for example, when you finish writing your newsletter, don’t just dust of your hands and think you’re done. Take the extra time to schedule it into your blog and to create and schedule some social media posts. It’s extra time, but in the long run, it’s less work. And, you’ll find you’re getting more mileage per piece of content than you used to.
Do you have a system for reusing content? What does it look like? Let me know in the comments below!