A lead page is any web page where you can put some information and a form for people sign up to an email list – whether it’s for a book, a webinar etc. Everything else those expensive apps promise are all nice to have, but you don’t strictly need them such as split testing, statistics etc. Just because something is currently popular, doesn’t mean it’s right for you. Sure, if you’ve got the money to splash out on an app, go for it. But if you’re boot strapping it, it’s great to know what your options are.
Many email service apps have customisable sign up pages.
The built in customisable sign up pages are a great alternative to purchasing a separate app. For example, in MailChimp you can customise the sign up form to include text, images and formatting to create a landing page.
How to create a simple landing page in MailChimp
After you’ve created your list, go to the General forms section under Signup forms.
Go to Create forms – and make sure you have “Signup form” selected from the dropdown menu.
Customise your “sign up” form using the “Design It” tab.
E.g use a header image (e.g. in Canva). Edit the content to add images and text to the body. Use the formatting tools to customise the look.
Once you’re happy, you might like to update the look and feel of the form elements, including updating the text on the subscribe button via the translation settings.
Use the eepurl address as your landing page.
You should also customise the following pages and emails (select from the drop down menu) to enhance your subscribers’ experience.
What happens after people enter their details on your landing page?
- They get redirected to a “thank you page” where they are notified that they’ll need to confirm their email address.
- They receive an email letting asking them to confirm their address
- After they confirm their address, they’ll be redirected to another thank you page.
- Then you can choose to send them a final “welcome” email (advisable)
Here are the four other pages/emails you should customise to finish the sequence.
Sign up “thank you” page
Opt-in confirmation email
Confirmation “thank you” page
Final “welcome” email.