Blog Articles
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How to break through content delivery overwhelm with a real life example
It’s easy to get overwhelmed with content creation and delivery. Everyone has their own ways of dealing with it, but here’s how I recently handled my own overwhelm. Yes, even I get it too.
A day in the life of a content assistant
What does the day in the life of a content assistant look like? Here, I go behind the scenes and show you what a weekday in my life often looks like. While cataloguing an average day, I noticed some interesting patterns and habits that I have, plus uncover some things I would like to work on.
Inviting email replies to increase your know-like-trust factor
People who take more small, risk-free or low-risk steps are more likely to take action further on. So, encouraging email replies is a great cost effective way to build up your know-like-trust factor.
How do I know if my subject line is crap?
Free tools that do a decent job at headline analysis are rare. But Coschedule’s Headline Analyzer is quite good. Simply plug in your headline idea and Coschedule’s Headline Analyzer will give you a score like “74”. And they’ll also tell you what you’re rocking and where you can improve.
3 tips to help you rock your newsletter on a regular basis
Do you catch yourself apologising every time you write a newsletter: “I’m sorry, it’s been ages since I last wrote to you…”? Life happens, even to the best of us. But there are a few really simple things you can do to help you get into the newsletter groove. None of these tips are rocket science, but I hope they inspire you to rock your newsletter regularly!
3 useful MailChimp segments for busy people
Segments can be hard. And confusing. And everyone is saying you "should be segmenting your list to better target your customers" and you're just thinking "I don't really know what that means." Not every busy business person has time to sit down and segment lists,...
Make your emails a bit more personal with personalised inbox previews
When your email lands in a person’s inbox, you’d like to pique their curiosity, right? You’d like to be personable, but not in a totally creepy way. One nice touch is to use the First Name merge tag in the preheader. This is not necessary, but it might be something nice for you to try.
My top FREE browser based apps for content management
A lot of my work is done directly in the browser. Here are two browser-based apps I use every day!
5 things I learned about content creation in September 2016
I’m going to share with you the 5 things about content creation/management I learned in September 2016. Come on in and find out what they were!
Why use content blocks in MailChimp
Here are my top reasons why you should embrace using content blocks when crafting HTML newsletters. They include important things like mobile responsiveness, but there are others!
Please don’t put white space between your sign off and your footer
While I think it’s important to personalise newsletters and bulk emails used in email marketing, please don’t make it hard for people to unsubscribe in the process. A short rant.
3 simple tips to nail your call to action in your newsletter
Here are my 3 top tips for improving your call to action in your newsletter. It’s not rocket surgery, but sometimes you can get lost focusing on other things.
3 mistakes newbie newsletter writers make and how to avoid them
Writing newsletters isn't an intuitive process for a lot of people. So, in this post, I'm going to share with you the 3 most common mistakes I see and how to avoid them. Overcomplicated layout Programs like MailChimp have lots of predefined templates to choose...
Write better newsletters with this 15 minute exercise
One key piece of advice to aspiring writers is read read read. Read more than you write. I think that holds true for newsletters too. Reading more newsletters than you write can be a great way to improve your style. In some cases, you might be paying more attention...
How I use Asana to manage my content creation
I'm terrible at remembering what I have to do. That's why I love apps that can help keep me on track. Here's how I use Asana - a project management app - to manage my content creation and delivery. I use Asana for client projects too, but right now I want to show you...
How to set up your first newsletter in MailChimp
In this post, I’m going to walk you though my approach to setting up a new newsletter for someone in MailChimp.
5 things you can send your list – for creative women entrepreneurs
If you’re struggling to regularly create content for your subscribers, this is for you. In this post I outline what valuable content is and 5 different types of content you can send your list.
Can I just send out my blog post to my list? Is that bad?
If you don’t love talking to your list regularly, then you want to make it as easy on yourself as possible. Yes, of course you can just send out your blog post to your list. But is that the purpose of your list? Is that how you want to serve them?